Does Information Technology Lead In Today Organizations To Organizational Performance?

Did you require the reasons your customers are satisfied with your performance? Need Arousal: Understand your customer develops a need for service or your product and ensure that you have advertising efforts in place to stimulate the interest of your target audience. Evaluation of Options: The customer will arrive at a modest range of alternatives. The danger buying decision making process of customer of being overly orientated towards the sales cycle is that it will not focus on their needs, the customer, motivations and decision making advancements. The customer is looking to determine which service or product is ideal to their own needs. For this reason it's important for organisations to align their sales and marketing with their potential customers' decision making procedure.


The customer will seek to remove the risk that the service or product will not do what they need it to do. It is important that your marketing collateral is thorough and builds the purchasing confidence of your prospective customer. The customer must feel sure that service or the product can fulfil their need.


Desire Arousal: Understand your customer develops a demand for your product or service and ensure you have promotion efforts set up to spark the interest of your audience. Assessment of Choices: The customer will arrive at a small variety of options. The risk of being too orientated towards the sales cycle is that it doesn't focus on their needs, the customer, motivations and decision making progress. The customer is looking to decide which service or product is best suited to their own needs. For this reason it's important for organisations to align their sales and marketing with their potential customers' decision making process.