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Brand Management is a more extensive and more strategic activity of any business than marketing alone. Brand management will also make the brand stand out when set among other competitive brands and will attain all the above mentioned points effectively. This really is one case of brand management and is put under Brand Management Architecture. This has been known to increase sales by comparing the product making a properly managed brand more advantageous in the eyes of the investor. An established brand will find favor among consumers who'll not be unwilling to trust a product that is new without many questions being asked under the same brand.

The Residency Hotel will be trusted by people from another state though they never have been there just due to the mom brand the - 'International Hotels' group. This is why virtually every business has a department looking out for infringement of the brand. This makes brand management even more challenging, and at the same time, gains the confidence of the consumer*gif" width="251" />

This really is why corporate houses spend millions of dollars annually marketing their brand all over the world. This direction includes instilling a particular degree architecture of brand of confidence in the minds of existing customers the quality they expect from the line of products of the brand that is particular can be expected to continue.