An important advertising magazine in America, Advertising Age, printed Positioning Era in 1972 composed by Al Ries and Jack Trout, which declared the birth of placing”. In these four steps, the main task of brand placement” is to have brand value and the brand recognition content orientation communications communicate with the target consumers. The consumers form a subjective perception of the brand or its impression and interpret all advice that is obtained.
Lots of people are confused about the relationship between branding ” and placing well, it's because they confuse branding” itself with brand development and management measures. Brand placement, nevertheless, would be to let others remember your processes in this complex and soaked competitive surroundings (Graphic IV reveals the relationship among brand identification, placement and knowledge). Perspectives of Brand recognition is how a man sees himself, brand placement is how this individual describes himself and brand awareness is how others look at this person.
A lot of people are confused about the relationship between branding placement and ” ” as well, it truly is because they confuse branding” itself with brand development and control measures. Brand placing, nevertheless, is to let others remember your approaches in this complex and soaked competitive surroundings Position your brand (Graphic IV reveals the relationship among brand recognition, placement and awareness). View points of Brand recognition is how a man sees himself, brand positioning is this individual describes himself and brand consciousness is how this person is looked at by others.